Imagine having 13.000+ leads for a youth-run organization, it is not even a scholarship!!!
November 1st, 2021 counted as remarks for the first campaign I built with my team for AIESEC in Indonesia.
I am currently working as Country Head of Marketing in AIESEC, as an organization that activating youth leadership since 1948 and that is more than our tagline, it is the essence of what we do.
Every year the recruitment to become AIESEC members has become the biggest euphoria of celebrating youth leadership in Indonesia. This year, we bring this campaign with an even more meaningful and great message for young leaders out there across Indonesia. In this year, we bring challenges that you might feel related to and indeed are relevant for you to join.
1. Preparing for Our Future
We’re coping with a lot of uncertainties in the world right now. Despite that, AIESEC has a clear and certain goal that stays relevant through the passing decades. Let’s emphasize AIESEC as a sustainable platform that activates youth to achieve an impactful purpose, while also providing a learning environment that helps the youth to prepare for the future ahead of them.
2. Everything Digital
Social media, besides being attractive and all-consuming, can also have an enormous impact on our everyday life. It affects our everyday activity, inside out. Learning how to use them properly and effectively is the form of our responsibility to shape our lives in this modern era.
3. Develop Yourself
Everything and everyone becomes extra competitive each day, so we also need to be extra to stand out. Finding the right platform to develop sets of skills would help you a lot to raise your self-quality to compete.
4. Yin and Yang
It’s important for young people to realize that work-life balance is about more than just hours, we should also strive to improve the overall workplace experience. Prioritizing a healthy culture and enjoying participation can promote work-life balance.
5. Courage on Youth
The world evolved rapidly. We as young people need to constantly express our energy and passion, we are not afraid to dream big and do big. We dare to take action on the challenges.
This year we want them to…
Unleash the Impact!
Real impact doesn’t just stop on its starting point, but it unleashes everywhere. By starting with leadership activation, we create leaders that empower others and enable real change. We started a chain of lifetime impacts that affected not only the people but also the world around them.
Improve to Prove
When you are proving yourself, you tend to show what you are worth at that moment. Instead of doing so, transition to improving yourself to prove yourself. That way, you are perceived as confident, yet humble. Start building the access to more improvement is the way you are responsible for your growth
The More You Know
The point of being in an organization is to expose you to various resources, like-minded individuals and get you connected to your campus. But before dipping ourselves into an organization, we have to educate ourselves about the whole information of the organization. What are its visions, missions, and goals, is it beneficial and is it fun to join?
We give leadership a relatable face and tone that makes young people excited to learn more and make the choice to “join aiesec”
This is not just a campaign, this is history!
A big shoutout to the people behind this campaign!
Cheers.
