A Campaign that tells a lot of storyđź’™
As Country Head of Marketing and External Relations of AIESEC in Indonesia, one of my responsibility is to create a campaign for our organizational branding.
Along with the global campaign direction #withaiesec by AIESEC, we customized the campaign ideas into the current context of our country here.
This month, we are focusing on recruiting new members in more than 26 universities. Therefore, the campaign for the current period would be into organizational and membership branding.
AIESEC is a youth-run organization focusing on delivering leadership experience to young people across the world.
For this time, my team and I created a campaign called “lead with aiesec.”
The ideas of the campaign came from a typical experience and moments that our members always had on their journey.
One word that is going to be the point is “one day.”
1.One day I feel Inspired…
To tell a story where you feel inspired because of someone you know in AIESEC, someone you develop, or even yourself. Let’s try to tell other youth that we inspire each other in AIESEC!
2.One day I feel so powerful…
To tell a story where you feel so powerful because of what you did in AIESEC, and the impact you created on your society is really big. Let’s make sure other youth to be aware of their power also!
3.One day I feel touched..
To tell a story where you feel touched because of the moment you have been through with your team, with kids, with other youth in AIESEC. Let’s show that in AIESEC, we are engaged and connect!
4.One day I feel challenged…
To tell a story where you feel challenged because of what happened in the world and triggered you to take risks and create a decision for a big future. Let them know that we dare to take the risk and be responsible about it!
I believe as a leader we always have that one reason to live our experience.
As the “leader” role will always remain on our shoulders, it is a must for us to have something that we believe will make us enjoying our life as it should be.
I joined AIESEC back then in 2017, and there’s one day when I feel inspired by the people I work with because of what they can give toward their work and themselves. There’s one day when I feel impactful because many people thank me for what I work on.
There’s one day when I feel touched and even cried sometimes because of small achievement I, we, and they (my member) created. There’s one day when I feel challenged when I started a new role.
One day my member text me randomly, and she says
“I want to be you or even more than you.”
When I read the text, I immediately called my parents and told them that they don’t have to worry about the things I work on in life because there are others who want to be like me.
Those “one day”(s) gave me the power to stay relevant and essentially believe that I am worth it, I matter, and I am powerful.
By that point, we want our members to show to other young people across Indonesia to appreciate every little moment on their life journey. Remember, those one day(s) are the ones that will shape your story as a human being. Appreciate every feeling in every moment.
I am very proud to say that AIESEC gave me so many things to learn as a leader that drive by positive values. #leadwithaiesec makes me feel inspired, impactful, challenged, touched, and every feeling that is hard to explain.
You can check the other inspirational stories from AIESEC Member by exploring the hashtag (#leadwithaiesec) on Instagram.
By the way, you can create your “one day(s)” by #leadwithaiesec as an AIESEC member.
aiesec.or.id for more!
